When
Paul Eichen of Rokenbok Toy Company noticed that specialty toy shops
were shuttering their doors, he started looking for a new way to
introduce customers to his construction toy sets. Paul
filmed and uploaded his first video to YouTube, and now it's become his
most effective form of advertising with 50 percent of all customers
introduced to his products through YouTube.With
a global audience of 800 million monthly visitors to YouTube, every day
can feel like you're advertising in the Super Bowl, and one video can
launch a business. To help even more businesses play big with video, today we're introducing a number of new products, resources, and tools:Google AdWords for video is now available to all. Similar to search advertising-where you pay for clicks and set budgets with bids-we created a new model for video advertising. With
Google AdWords for video, you only pay when someone chooses to watch
your ad, and you can create and manage video campaigns from the same
platform as your search and display ads. You can create an account and start promoting your first video in less than 5 minutes. With AdWords for video you can:
* Find the right audience: AdWords for video provides a range of options to reach the right audience. For
example, you can promote your video by keyword to appear in YouTube
search results, or you can choose to show your ad against content your
customers are most interested in - such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.
*
Measure the effectiveness of your spend: On average, we've found that
YouTube video ads drive a 20 percent increase in traffic to your website
and a 5 percent increase in searches for your business (Google Campaign
Insights, 2011). With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You
can see how many viewers watched your entire video, visited your
website, stayed on your channel to watch another video, or subscribed to
your channel, after viewing your ad.
*
Only pay for engaged views: With TrueView video ads you only pay when
viewers choose to watch your ad so you aren't charged when viewers skip
your ad if they aren't interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By
displaying a call-to-action overlay on your video you can talk about a
sale or specific offer to your viewers, share more information about
your business, or drive traffic to your website.